Health & Wellness Business Launch
Building Brand Visibility for a Health & Wellness Practice
My Role
Founder | Web Design | Brand Strategy | SEO | UX | Social Media Strategy | Data Analytics
Project Summary:
Designed and launched a brand and website in a competitive, seasonal community with little awareness of acupuncture and Chinese Medicine.
Quick Stats:
- Business ranked #1 on Google within 3 months of launch
- Website as a top source of patient referrals leading to a waiting list and 6-figure practice within first year
- Visibility and trust with broad appeal to ideal clientele
Tools & Technology
Challenges
- Competitive Health & Wellness business community
- Low public awareness and trust in acupuncture
- Strong population flux in desert region with a very short peak season
- No existing brand presence
- No prior experience building websites
Solutions
- Designed a warm, professional brand to create trust
- Created targeted blog & social media content to educate and establish expertise
- Optimized SEO and backlinks for strong organic reach
- Integrated with JaneApp for seamless booking and Square payment processor for improved customer experience and practice efficiency
Execution Highlights
Researched software options and selected Squarespace platform for speed, flexibility, and polish
- Launched on short deadline
- Iterated and optimized based on user feedback
- Created branded assets with Canva
- Monitored Google Analytics to refine UX post-launch
- Linked directories for SEO and local discoverability
- Created and managed social media accounts to drive brand awareness and consumer outreach
Outcome
- Launched site within 2 days while learning the platform
- Top-ranked in Google search results within 3 months
- Consistent client feedback on the site’s professionalism leading to scheduling a visit
- Successful branding led to long-term client retention
- Attracted ideal patient population using targeted marketing and brand strategy
- Generated overflow of referrals to the point of requiring a waitlist for appointments
- Integrated with JaneApp scheduling software and Square payment reader for improved convenience and user experience
- Fully HIPAA-compliant and accessibility-aware design
Reflections
This site marked a turning point in my professional journey, where I witnessed firsthand how an intentional, high-performing web presence could elevate an entire practice.
By aligning design with client needs, the site attracted an ideal audience, improved success rates, and fostered lasting satisfaction.
Experiencing the tangible impact of thoughtful UX sparked a deeper passion for digital design, ultimately leading me to formal training and a full career transition into web development.
