Ecommerce & CMS Execution in a Highly
Regulated Global Enterprise
Client: Wolters Kluwer – Lippincott Connect
Site: https://shop.lww.com
My Role:
Ecommerce Consultant:
CMS Management | Graphic Design | Data Management
Project Duration:
6 months
Overview
Wolters Kluwer, a global provider of professional software and publishing services for the healthcare and legal sectors, engaged me to support digital operations for Lippincott Connect — their medical education ecommerce platform with over 10,000 SKUs.
As an Ecommerce Consultant, I executed initiatives across marketing, product, and ecommerce departments. My work balanced delivery, adaptability, and cross-functional support within a highly structured enterprise ecosystem.
Challenge
A large-scale global ecommerce platform required digital asset creation and data management.
Solution
Rapidly acquire platform expertise and deliver on executables aligned with brand marketing and product strategy.
Results
Delivery of on-brand digital marketing collateral, data and web management on deadline.
Tools & Technology
Process & Experience
- Close collaboration with digital marketing teams to meet tight campaign deadlines while upholding rigorous brand guidelines and accessibility requirements
- Projects included promotional landing pages, branded graphics, product updates, and ongoing asset management aligned with seasonal cycles
- Data management and reporting to track product performance and inform digital marketing strategy
- Rapid mastery of KIBO CMS platform
- Strict compliance with branding and accessibility standards
- Agile coordination across global marketing and product teams.
- Data management for product sales and customer base
Challenges & Solutions
- The fast pace, large-scale team dynamics, and onboarding into multiple new software platforms required strategic learning and adaptability.
- I quickly familiarized myself with enterprise tools and documentation, adopting Smartsheet and SharePoint workflows to bridge communication across time zones and departments.
- Clear prioritization and alignment with campaign goals ensured consistent delivery.
Execution Highlights
- Implemented landing pages, seasonal banners, product data updates, and asset management within KIBO CMS, using Figma design platform
- Partnered with Marketing, Product, and Ecommerce teams to execute campaign calendars
- Managed multiple CMS tasks simultaneously while maintaining accuracy and brand compliance
- Exported and sanitized reports to support KPI tracking and decision-making
- Became proficient in communicating across large-scale project management systems like Smartsheet and Firebrand
Outcome
- Received ongoing recognition from project stakeholders for precise execution and reliability.
- Managed high-volume tasks within unfamiliar CMS and ecommerce environments.
- Developed strong familiarity with regulated digital operations and cross-functional workflows at scale
Reflections
I joined this team mid-cycle, with no prior exposure to the tools or systems, and made an impact by pairing technical curiosity with clear communication. This role sharpened my ability to adapt fast, execute cleanly under pressure, and collaborate within large organizational structures, skills I carry into future projects of every scale.
