Shopify Launch: From Product Strategy to Ecommerce Execution
Creating a scalable storefront built on inventory architecture, cross-team leadership, and iterative design optimization
Site: shopgasper.net
My Role:
Website Design and Development
Product Strategy | UX Design | Automation | Marketing Integration | Compliance | Analytics
Quick Stats:
- Launched 5,000+ SKUs in under 16 weeks
- Deployed Shopify theme with customized code enhancements
- Increased brand awareness and store visits
- Workflow automation for increase efficiency
- Analytics-driven iteration
Goals:
- Build the first full-scale ecommerce site for a retail store with 100K+ physical SKUs and three distinct locations
- Unify brick-and-mortar store presence into one digital retail experience
- Create a system to support seasonal variations and future store extensions
- Establish scalable infrastructure for ongoing inventory rotation and brand growth
Tools & Tech:
Execution Highlights
Design & Marketing Solutions
- Curated product selection aligned with core customer preferences and digital merchandising goals
- Designed and refined site layout in Figma using insights from Hotjar and internal QA cycles
- Maintained brand continuity across print, storefront, and online channels
- Developed promotional flows with Mailchimp and integrated campaigns across email and Meta Ads
Operations & Analytics Solutions
- Customized Shopify theme using Liquid, HTML, and CSS to support specialized merchandising
- Improved SEO visibility with analytics-driven enhancements via GA4, Search Console, Semrush, and Shopify reports
- Introduced tools and automations to enhance operational throughput and reduce manual overhead
- Ensured compliance across security, licensing, and accessibility
Outcome
- Over 5,000 SKUs launched on a short deadline
- High praise from internal testers and stakeholders
- Increased site-driven store visits and shopper engagement
Feedback from QA and Customers
“Beautiful site and it’s easy to use.”
“I came here because I found your site while looking for a ficus. I’m so glad I did!”
“It looks awesome! I love the option to search by brand. Overall, the products are all clear and the pictures are beautiful.”
“I found you through Google and had to visit in person.”
“The site is well-organized and easy to navigate, especially considering the volume of categories and items. It is an impressive amount of work!”
Next Steps
- Expand omnichannel reach, expanding into new regions and online marketplaces
- Automate inventory management via syncing with POS
- Refine marketing and UX with A/B Testing, Analytics, Heatmaps
